Privacy and cookies
The practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR], the guidelines on the Information Commissioner’s website as well as our professional guidelines and requirements.
The data controller is the Practice owner Dr R Trivedi, the Information Governance Lead is Emma Ponsford who is also (in NHS practices) the Data Protection Officer.
This Privacy Notice is available on the practice website at www.parrockdental.co.uk/ at reception/ by email if you contact email@example.com/ by calling the practice on 01474 537 191.
You will be asked to provide personal information when joining the practice. The purpose of processing your personal data is to provide you with optimum dental health care and prevention.
The categories of data we process are:
- Personal data for the provision of dental health care
- Personal data for the purposes of providing treatment plans, recall appointments, reminders or estimates
- Personal data such as details of family members for the provision of health care to children or for emergency contact details
- Personal data for the purposes of employed and self-employed team members employment and engagement respectively
- Personal data for the purposes of direct mail/email/telephone to inform you of important announcements or about new treatments or services
- Personal data – IP addresses so that we can understand our patients better and inform our marketing approach as well as improve the web site experience
- Special category data including health records for the purposes of the delivery of health care and meeting our legal obligations
- Special category data including health records
- Special category data to meet the requirements of the Equality Act 2010
- Special category data details of criminal record checks for employees and contracted team members
We minimise the data that we keep, and do not keep it for longer than necessary.
We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual’s permission beforethe referral is made and the personal data is shared. Your data will be shared with the NHS in England, Scotland and Wales or the HSC in Northern Ireland if you are having NHS or HSC treatment
- Personal data is stored in the [EU] whether in digital or hard copy format
- Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list or submits an online enquiry.
The lawful basis for processing special category data such as patients’ and employees’ health data is:
- Processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional
For full details or where your data is stored, please ask to see Information Governance Procedures .
We have established the following lawful bases for processing your data:
Our lawful bases for processing personal data:
- The legitimate interests of the dental practice
- Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract
- Consent of the data subject
- To comply with our legal obligations
Our lawful bases for processing special category data:
- Processing is necessary for health care purposes
- Processing necessary for identifying or keeping under review the existence or absence of equality of opportunity or treatment between groups of people with the view to enabling such equality to be promoted or maintained
- We obtain consent of the data subject to process criminal record checks
The reasons we process the data include:
- To maintain your contemporaneous clinical records
- To provide you with dental treatment, prevention and oral health advice
- To carry out financial transactions with you
- To manage your NHS dental care treatment
- To send your personal data to the General Dental Council or other authority as required by law
- To communicate with you as and when required including appointment reminders, treatment plans, estimates and other communications about your treatment or the practice
- To communicate with your next of kin in an emergency
- If a parent or carer to communicate with you about the person you parent or care for
- To refer you to other dentists or doctors and health professionals as required
- To obtain criminal record disclosures for team members
- For debt recovery
The personal data we process includes:
Your name, address, gender, date of birth, NHS number, medical history, dental history, family medical history, family contact details, marital status financial details for processing payment, your doctor’s details and details of treatment at the practice. We may process more sensitive special category data including ethnicity, race, religion, or sexual orientation so that we can meet our obligations under the Equality Act 2010, or for example to modify treatment to suit your religion and to meet NHS or HSC obligations.
The retention period for special data in patient records is a minimum of 10 years and may be longer for complex records or to meet our legal requirements. The retention period for staff records is 6 years. The retention periods for other personal data is 2 years after it was last processed. Details of retention periods are available in the Record Retention procedure available from the practice.
We obtain your personal details when you enquire about our care and service, when you join the practice, when you subscribe to our newsletter or register online, when you complete a registration or medical history form and when another practitioner refers you for treatment at our practice. Occasionally patients are referred to us from other official sources such as NHS clinics or hospitals.
You have the following personal data rights:
- The right to be informed about the collection and use of your personal data
- The right of access – to have a free copy of your data that we have
- The right to rectification – to correct the data we have if it is inaccurate or incomplete
- The right to deletion of your personal data (clinical records must be retained for a certain time period)
- The right to restrict processing of your personal data
- The right to data portability – to have your data transferred to someone else
- The right toobject to the processing of your personal data.
- Rights in relation to automated decision making and profiling
Further details of these rights can be seen in our Information Governance Procedures or at the Information Commissioner’s website. Here are some practical examples of your rights:
- If you area patient of the practice you have the right to withdraw consent for important notifications, newsletters, surveys or marketing. You can inform us to correct errors in your personal details or withdraw consent from communication methods such as telephone, email or text. You have the right to obtain a free copy of your patient records within one month.
- If you are nota patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.
We have carried out a Privacy Impact Assessment and you can request a copy from the details below. The details of how we ensure security of personal data is in our Security Risk Assessment and Information Governance Procedures.
Comments, suggestions and complaints
Please contact Dr Rik Trivedi at the practice for a comment, suggestion or a complaint about your data processing at firstname.lastname@example.org 01474 537 191 or by writing to or visiting the practice at Parrock Dental & Implant Centres, 191-189 Parrock Street, Gravesend, Kent DA12 1EN . We take complaints very seriously.
If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also chat online with an advisor.The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.
Related practice procedures
You can also use these contact details to request copies of the following practice policies or procedures:
- Data Protection and Information Security Policy, Consent Policy
- Privacy Impact Assessment, Information Governance Procedures, Record Retention
If you have an enquiry or a request please contact the Information Governance Lead
Mrs Emma Ponsford
Parrock Dental & Implant Centres
189-191 Parrock street, Gravesend, Kent, DA12 1EN OR 69 Perry street, Northfleet, Kent, DA11 8RD
Phone: 01474 537 191.
To be reviewed: 20.03.19
What are cookies
For more general information on cookies see the Wikipedia article on HTTP Cookies at https://en.wikipedia.org/wiki/HTTP_cookie
You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.
The cookies we set
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What are the different types of cookies?
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
This site uses Google Analytics cookies which is one of the most widespread and trusted analytics solutions on the web. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. For more information on Google Analytics cookies, see the official Google Analytics page (https://support.google.com/analytics/answer/6004245)
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They do not store directly personal information, but are based on uniquely identifying your browser and internet devices. If you do not allow these cookies, you will experience less targeted advertising.
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Our website also contains a Facebook Pixels Code: A pixel refers to the code that is placed on your computer in order to trigger a cookie. We sometimes use this methodology to allow us to deliver more relevant messages to you.
For SEO (search engine optimisation) purposes, from time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site, whilst ensuring we understand which optimisations our users appreciate the most.
Session cookies and persistent cookies; our website is hosted on servers that use two different types of cookies. The first type is known as a ‘session-based’ cookie and is allocated to your computer only for the duration of your visit to our website. It helps you to move around the website faster. This cookie automatically expires when you close down your browser, or complete a task (such a form completion). The second type of cookie is known as a ‘persistent’ cookie. These cookies will remain on your computer for a period of time set for each cookie. These cookies allow us to collect data on behaviours such as how many times you visited a page.
How to refuse or opt out of cookies
If you wish to block cookies from your browser software, please check the browser help menu for relevant instructions. Take care to ensure that you select the correct type and version of your browser software.
Unfortunately, if you choose to decline cookies, some of the interactive features and some functionality of our websites and our services may not be available to you. We advise regular users of our websites and services to accept cookies from us.
How to change your browser settings to disable cookies
Microsoft Internet Explorer 6, 7, 8 (Windows XP/Vista)
- Select Tools from the main task bar, then Internet Options.
- Click the Privacy tab.
- Choose the settings you want.
- Click OK.
Microsoft Internet Explorer 8,9 (Windows 7)
- Click on the Settings cog icon (top right).
- Click on Internet Options.
- Click on Privacy and choose your options.
- Click Apply and then OK.
Firefox 3.0+, 4.0+, 5.0+,6.0+
- Choose Tools from the main task bar, then options.
- Click the privacy tab.
- Choose the settings you want.
- Click OK.
Safari 5 & 6
- Choose Safari from the main task bar, then preferences.
- Click on the privacy panel.
- Choose the settings you want.
- Click X to close
- Click the menu icon and select Settings from the list.
- Click the Show the advance settings.
- Click Content Settings in the Privacy section.
- Choose the settings you want.
- Click X to close.
Mobile Devices iOS
- From the home screen, choose Settings.
- Select Safari.
- Click Accept Cookies.
- Choose your preferred settings.
- Start the browser application.
- Click the Menu button.
- Select the More option, then Settings.
- Tick or clear Accept cookies.
Windows Phone 7
- From the home screen, click on the right arrow.
- Scroll down to Settings.
- Swipe across and select Internet Explorer.
- Tick or clear Accept cookies.
By using our site, as per the EU Cookie Law (http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm) you are agreeing to these cookies being stored by your browser and their data being shared with the aforementioned services.
If there is something that you aren’t sure whether you need or not, it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information then you can contact us at email address: email@example.com
Read The Reviews
EXCELLENT 4.9 Average 350 Reviews
“An extremely professional service! All old teeth are gone and replaced by a full set of implants. My friends tell me not to smile, it’s too dazzling!”
“I came to see Rik as I was really unhappy with my smile, I was missing teeth and also had broken teeth which was really affecting my chewing and confidence. I had dental implant treatment and would really recommend
“ The work I’ve had done has literally changed my life. I used to be very nervous but I love coming here. It was very comfortable and easy treatment coming from someone like me who was a phobic. Thank- you Rik and the team at Parrock Dental ”
I came to see Rik to have dental implants, I also needed a bone graft procedure all of which I was very nervous about. Rik was very sincere. I had a bone graft, dental implants and veneers. I am 100% happy with the result and would sincerely recommend Rik to everyone!
“I had implants and it’s brilliant. It’s given me more confidence and I had no pain or discomfort with the treatment. If you need this treatment just have it done!”
“I came here as my son recommended Parrock Dental, and my teeth were badly worn at the front and I needed dental implants at the rear to replace missing teeth. Overall I’ve been very please, it’s given me a lot more confidence with my smile, and chewing is now really good.”